Marketing

test air | Brand awareness and demand growth

Cash $9,109,555,980
Aircraft 31
Orders 0
Brand Awareness 15%
Marketing Cost $85,000/day
Total Demand Boost +11%
Active Campaigns 2

Available Campaigns

Local Awareness Campaign

Active

Small local adverts around your hub. Cheap, safe and useful for early airlines.

Daily Cost $10,000
Brand Gain +1/day
Total Demand +3%
Cabin Boosts E +2 / B +0 / F +0

National Campaign

Active

National advertising across press, online and airport media.

Daily Cost $75,000
Brand Gain +2/day
Total Demand +8%
Cabin Boosts E +5 / B +3 / F +1

Business Traveller Campaign

Locked

Targets corporate travellers and frequent flyers.

Daily Cost $100,000
Brand Gain +2/day
Total Demand +4%
Cabin Boosts E +0 / B +12 / F +4

Requires: reputation 35%, brand 25%.

Premium Cabin Campaign

Locked

Promotes premium service, lounges and high-end cabins.

Daily Cost $150,000
Brand Gain +2/day
Total Demand +3%
Cabin Boosts E +0 / B +10 / F +14

Requires: reputation 45%, brand 35%.

Global Brand Campaign

Locked

Large global campaign. Very powerful but expensive.

Daily Cost $250,000
Brand Gain +3/day
Total Demand +15%
Cabin Boosts E +6 / B +8 / F +8

Requires: reputation 55%, brand 45%.

Active Campaigns

Local Awareness Campaign
Started day 1 | $10,000/day
National Campaign
Started day 1 | $75,000/day

Demand Effect

Economy +7%
Business +3%
First +1%
All Classes +11%

These values are ready for the demand system. Campaigns charge daily through the finance ledger when the daily game process runs.